PERCEPTION OF SELF-SERVICE CHECKOUTS IN HUNGARY
The study investigates consumer acceptance of self-service checkouts (SSCs) in Hungary, analyzing responses from over 10,000 participants to identify demographic and psychological factors influencing their use. The results show a clear preference for SSCs among younger, educated, and urban residents due to perceived efficiency and autonomy. However, a substantial segment of the population, particularly older and less tech-savvy individuals, resist using SSCs, citing a lack of personal interaction and technological challenges. The study emphasizes the need for retailers to maintain a balance between self-service and traditional checkouts to cater to the diverse preferences of their customer base, suggesting that a thoughtful integration of technology could enhance customer satisfaction without alienating those uncomfortable with digital transitions.
XIII. ÉVFOLYAM 2025. SPECIAL ISSUES 3. 65-75
DOI: 10.24387/CI.SI.2025.3.12
