QUALITATIVE AND QUANTITATIVE RESEARCH OF VEGETABLE CONSUMPTION, ESPECIALLY IN THE CASE OF BONDUELLE CANNED GOODS
According to our expert interviews consumers realized during the coronavirus period that food reserves are important, but they should not be overdone. Only 22.0% of the respondents of quantitative research consume Bonduelle canned vegetables on a monthly basis, the reason for this being the high price. 43.1% of the respondents consume no more than 1-2 kg of vegetables per week. Based on the results of significance and variance analysis: – the most important thing for women aged 28-37 with a higher education is to develop a healthy lifestyle, one of which is healthy nutrition, which includes consuming the right amount of vegetables. – there is a significant difference between the consumption of frozen and canned vegetables, with a probability of 70.4% that they prefer to consume frozen vegetables because they consider it healthier. The shopping frenzy during the first wave of the coronavirus was real, but it did not cause increased demand for Bonduelle canned vegetables.
XI. évf. 2023. SPECIAL ISSUE1 43-47
DOI: 10.24387/CI.2023.SPECIAL ISSUE.6
