THE IMPACT OF DIGITAL TRANSFORMATIONAL LEADERSHIP ON ENHANCING CORPORATE SOCIAL RESPONSIBILITY AND ITS REFLECTIONS ON CUSTOMERS AND EMPLOYEES
The research aims to highlight the role of transformational digital leadership in promoting innovation and social responsibility, as it has an impact on raising customer satisfaction and employee loyalty during digital transformation. Based on a systematic review of 37 studies between 2019 and 2025, it showed that innovative leaders who combine creative empowerment and digital ethics make social responsibility a competitive advantage. The study recommends developing a digital value framework that supports rapid market and societal response and promotes sustainable leadership.
XIII. ÉVFOLYAM 2025. SPECIAL ISSUES 3. 84-93
DOI: 10.24387/CI.SI.2025.3.14
