This study examines the economic role of data assets, highlighting that in the digital economy, data have become a new type of resource, providing companies with competitive advantages and efficiencies. The authors analyze data asset management based on microeconomic theories, focusing on market structures, cost-benefit analysis, and regulatory issues. The analysis shows that data management involves significant initial and operational costs, but with the right strategies, the benefits can be maximized. The dynamics of state regulation and market competition significantly influence the commercialization and utilization of data assets. Effective data asset management, approached from a microeconomic perspective, can yield strategic advantages and sustainable economic growth if companies also consider technological, legal, and ethical factors.
XIII. ÉVFOLYAM 2025. SPECIAL ISSUES 3. 40-44
DOI: 10.24387/CI.SI.2025.3.7
A cikk megtekinthető:
REFERENCES
AGRAWAL, A. – GANS, J. – GOLDFARB, A. (2018): Prediction Machines: The Simple Economics of Artificial Intelligence. Harvard Business Review Press. ISBN: 978-1-63369-567-2.
BAKOS, Y. – KATSAMAKAS, E. (2008): Design and ownership of digital platforms: The case of electronic marketplaces. Information Systems Research, 19(3), 246-263.
BENKLER, Y. (2006): The Wealth of Networks: How Social Production Transforms Markets and Freedom. Yale University Press. ISBN: 978-0-300-11056-2.
BINNS, A. (2020): The power of data: How companies are using data to gain competitive advantage. Journal of Business Strategy, 41(5), 39-46.
BRYNJOLFSSON, E. – MCAFEE, A. (2014): The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies. W.W. Norton & Company.
BRYNJOLFSSON, E. – MCAFEE, A. (2017): Machine, Platform, Crowd: Harnessing Our Digital Future. W.W. Norton & Company.
CASADESUS-MASANELL, R. – HERVAS-DRANE, A. (2017): How to design a successful business model in the digital economy. Harvard Business Review, 95(2), 85-94. ISSN: 0017-8012.
CHANDER, A. – LIANOS, I. (2019): Data Protection Law: A European Perspective. Oxford University Press. ISBN: 978-0-19-883713-8.
CHIEN, S. – CHANG, S. (2021): Human Resources Management in Digital Era: Leveraging Big Data and AI. Journal of Business Research, 112, 423-436. ISSN: 0148-2963.
DAVENPORT, T. H. – RONANKI, R. (2018): Artificial Intelligence for the Real World. Harvard Business Review, 96(1), 108-116. ISSN: 0017-8012.
EUROPEAN COMMISSION (2016): General Data Protection Regulation (GDPR), 2016/679, Official Journal of the European Union, L119, 1-88. ISSN: 1977-0677.
GANDAL, N. (1994): Competing in network markets: The impact of software platform strategies. International Journal of Industrial Organization, 12(3), 373-399. ISSN: 0167-7187.
HARDIN, G. (1968): The tragedy of the commons. Science, 162(3859), 1243-1248. DOI: 10.1126/science.162.3859.1243. ISSN: 0036-8075.
KATZ, M. L. – SHAPIRO, C. (1985): Network externalities, competition, and compatibility. American Economic Review, 75(3), 424-440. ISSN: 0002-8282.
KESAN, J. P. – SHAH, R. C. (2004): The law and economics of privacy: Theory and evidence. University of Illinois Law Review, 2004(3), 591-650. ISSN: 0276-9948.
LYNSKEY, O. (2017): The Foundations of EU Data Protection Law. Oxford University Press. ISBN: 978-0-19-871823-9.
SAMUELSON, P. A. (1954): The pure theory of public expenditure. Review of Economics and Statistics, 36(4), 387-389. DOI: 10.2307/1925895.
SHAPIRO, C. – VARIAN, H. R. (1999): Information Rules: A Strategic Guide to the Network Economy. Harvard Business School Press. ISBN: 978-0-87584-863-1.
SOLOVE, D. J. (2021): Understanding Privacy. Harvard University Press. ISBN: 978-0-674-98806-4.
TUFEKCI, Z. (2015): Twitter and Tear Gas: The Power and Fragility of Networked Protest. Yale University Press. ISBN: 978-0-300-21512-0.
VARIAN, H. R. (2000): Intermediate Microeconomics: A Modern Approach (5th ed.). W.W. Norton & Company. ISBN: 978-0-393-97550-3.
WESTERMAN, G. – BONNET, D. – FERRARIS, P. (2014): The Digital Advantage: How Digital Leaders Outperform their Peers in Every Industry. MIT Sloan Management Review, 55(2), 1-24. ISSN: 1532-9194.
ZUBOFF, S. (2019): The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. PublicAffairs. ISBN: 978-1-61039-569-4.