The twenty-first century is an age of great change. With the rise of digitalization and AI, previous operating models have taken on a completely new aspect. Now the most important thing is not for a company to enter the market, but for a more important one has appeared, to be present on the market in the long run. You can quickly fall behind and fall out of the market circulation if a company does not react immediately to an innovation. With Industry 5.0, organizations need to adapt and grow. The organization’s goal can be leveled up by aligning corporate processes and skills, because skills-based organizations can pave the way for agility, frugal innovation, ingenuity, and a sustainable future. With motivated, creative, innovative colleagues, the adaptability of the organization increases. The present study will examine the innovation of the domestic banking sector, namely beyond banking. And what can be briefly summarized is that everything that does not fall within the scope of classic banking services. It is important to deal with this topic because it is quite a new trend, and even companies operating in Hungary approach its implementation differently.
XII. évfolyam 2024. Special Issues 2 24-29
DOI: 10.24387/CI.SI.2024.2.5
Cikk megtekinthető: http://controllerinfo.hu/wp-content/uploads/2025/01/Controller_2024_kulonszam_2-5.pdf
REFERENCES
BÁRCZI, JUDIT – ZÉMAN, ZOLTÁN (2015): A pénzügyi kultúra és annak anomáliái. POLGÁRI SZEMLE, 11.évfolyam 1-3. szám ISSN 1786-8823 https://polgariszemle.hu/archivum/93-2015-junius-11-evfolyam-1-3-szam/gazdasagpolitika/651-a-penzuegyi-kultura-es-annak-anomaliai (olvasva: 2024.10.03.)
BRAD, CARR (2022): From Open Banking to Open Data and Beyond: Competition and the Future of Banking, Open Banking (pp.303-316) DOI:10.1093/oso/9780197582879.003.0015 (olvasva: 2024.10.10.)
CHARLOTTE, BEHM – JAN JOSEF, MARWITZ (2020): Beyond Banking: Der Blick über den Tellerrand braucht methodische Leitplanken
ERDEY, L (2006): Adósságválságtól a NAFTA első évtizedéig – Mexikó gazdaságfejlődésének kérdőjelei Competitio 5(3) pp. 43-65, https://doi.org/10.21845/comp/2006/3/3 (olvasva: 2024.04.20.)
FÖLDVÁRI, P. – ERDEY, L. (2009): Do Purchasing Power and interest rate parities hold for the EUR/HUF exchange rate? A time-series analysis. Acta Oeconomica 59(3) (pp. 289-306), https://doi.org/10.1556/aoecon.59.2009.3.2 (olvasva: 2024.10.10.)
GERGANA, SIRAKOVA -YORDANOVA (2024): Banks Go Beyond Banking: The Expansion Towards Non-Banking Services, Proceedings of the International Conference on Business Excellence 18(1):391-404 DOI:10.2478/picbe-2024-0034 (olvasva: 2024.10.10.)
JOSE, RAMON – MARTINEZ, RESANO (2022): Regulating for competition with BigTechs: banking-as-a-service and “beyond banking”. SSRN, pp.38. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3982500 (olvasva: 2024.04.20.)
K. R. PUNDAREEKA, VITTALA – J., NAGARATHNAMMA – N., CHIDAMBARAM – AMIT, TYAGI (2024): Smart Financial Services Through Smart Banking in the Era of Industry 5.0: Opportunities and Challenges. Creating AI Synergy Through Business Technology Transformation (pp.203-226) DOI:10.4018/979-8-3693-4187-2.ch010 (olvasva: 2024.10.10.)
MEHMOOD, SHAHID – BANO, AZRA – ASIF KHAN, MUHAMMAD – ERDEY, LÁSZLÓ (2024): Effect of workplace bullying and incivility on employee performance: Mediating role of psychological well being. Journal of Infrastructure, Policy and Development. 8(5): 3390. DOI: 10.24294/jipd.v8i5.33, (olvasva: 2024.10.10.)
MYKOLA, DZIAMULYCH – OLENA, STASHCHUK – TETIANA, KOROBCHUK – NATALIIA, MOSTOVENKO – ROSTYSLAV, MARTYNIUK – IULIA, STRELKOVA – NADIIA, GREBENIUK (2021): Banking Innovations And Their Influence On The Formation Of Digital Banking, Ad Alta Journal of Interdisciplinary Research 11/02-XXI. pp 108-112. https://www.magnanimitas.cz/11-02-xxi (olvasva: 2024.04.20.)
RIDDHI, DAVE (2024): Beyond Banking: Investing In Prosperity – The Role Of Banks In Financial Planning And Wealth Management International Journal of Management. ECONOMICS AND COMMERCE 1. Évf. 1. sz. https://ijmec.org.in/index.php/ijmec/article/view/4 (olvasva: 2024.04.20.)
SZÓKA, K. (2021): A pénzügyi kultúra és tudatosság meghatározása és magyarországi helyzete. ECONOMICA 12. évfolyam, 3-4. szám https://doi.org/10.47282/economica/2021/12/3-4/10417 (olvasva: 2024.02.20.)
TAMIMI, O. – ORBÁN, I. (2022): Financial engineering and its impact on audit efficiency in the opinion of experts. Journal of International Studies 15 : 2 pp. 50-62. , 13 p. (olvasva: 2024.10.10.)
TÖLGYES, LÁSZLÓ ANDRÁS (2024): Ipar 5.0: az emberi tőke felszabadítása. https://epale.ec.europa.eu/hu/content/ipar-50-az-emberi-toke-felszabaditasa (olvasva: 2024.10.18.)
TURZÓ, ÁDÁM PÁL (2023): Kiderült, milyen fintech újításokkal támadnak a bankok Magyarországon https://www.portfolio.hu/bank/20230210/kiderult-milyen-fintech-ujitasokkal-tamadnak-a-bankok-magyarorszagon-596262 (olvasva: 2024.06.02.)
Hatalmas a hangsúly a digitalizáción, de még így is lemaradók a magyar bankok (2024). Online: https://www2.deloitte.com/hu/hu/pages/deloittedigital/articles/hatalmas-a-hangsuly-a-digitalizacion–de-meg-igy-is-lemaradok-a-.html (olvasva: 2024.06.19.)
A banki szolgáltatásokon túl: Hogyan lépnek túl a bankok és a fintechek az alapokon, és vonzzák az ügyfeleket (2023), Online: https://dock.tech/en/fluid/blog/financial/beyond-banking/ (olvasva: 2024.06.19.)
Magyar banki digitalizáció (2024), Online: https://www2.deloitte.com/hu/hu/pages/penzintezetek/articles/erettsegi-szintfelmero.html (olvasva: 2024.06.18.)
BUPA – új generációs beyond banking (2024), Online: https://fintech.hu/bupa-uj-generacios-beyond-banking/ (olvasva: 2024.06.12.)
A SBERBANK AZON TÖREKVÉSE, HOGY OROSZORSZÁG AMAZONJÁVÁ VÁLJON (2024). Online: https://www.ft.com/content/b7bc4579-e232-41e2-b14b-e45361b6a814 (olvasva: 2024.05.19.)
BANKING VISION – THOMAS HASS (2024). Online: https://banking.vision/autor/thomas-haas/ (olvasva: 2024.06.12.)
MI AZ A BEYOND BANKING (2024). Online: https://fintech.hu/mi-az-a-beyond-banking/ (olvasva: 2024.06.01.)
