The main drivers of market changes today result from a rapid technology development and several other major influences emanating from the impact and consequences of globalisation. In the face of such compelling market forces, it is a major task and even obligation of the leadership organization to make change happen by understanding and reacting in appropriate and efficacious manner (Spector, 2013). The leadership can foster the creative and innovative spirit and allow change to happen by allocating the appropriate resources and enabling processes (Titu et al., 2015). One of such processes is the visionary leadership of the top management which defines the organisational culture of innovative spirit. The other process which the study will focus on is the monitoring of customer acceptance, instrumental in the adjustment of change management.
IX. ÉVF. 2021. 2. SZÁM 67-70
List of References
AHMED K.A., – Shepherd C.D. (2010): Innovation management. Harlow: Prentice Hall.
ALLEN, J. – O’TOOLE, W. – McDONNELL, I. – HARRIS, R. (2002): Festival and special event management, 2nd, Milton, Australia: John Wiley & Sons Australia.
GILL, R. (2010): Change management–or change leadership? Journal of Change Management Vol. 3 , Iss. 4, pp. 307-318. http://dx.doi.org/10.1080/714023845
IORGULESCU, M. – RAVAR, C. (2013): Measuring Managers’ Perception of Innovation in the Romanian Hospitality Industry, Procedia Economics and Finance, 6, pp.512 – 522
PONCE-PURA, M. P. A., (2015) : Diversity and Inclusion in a Multinational Corporation. Thesis submitted at the Auckland University.
RACELA, O. C. (2014): Customer orientation, innovation competencies, and firm performance: proposed conceptual model. Procedia – Social and Behavioral Sciences 148, 16-23.
RINDOVA, V. – PETKOVA, A. (2007): When is a new thing a good thing? Technological change, product form design, and perceptions of value for product innovations. Organization Science, 18(2): 217–32.
ROGERS, E.M. (2003): Diffusion of innovations. 5. New York: Free Press; 2003.
SOLOMON, M.R. (2015): Consumer Behavior Buying, Having, and Being. Eleventh Ed. London: Pearson Education
SPECTOR, B. (2013): Implementing Organizational Change: Theory into Practice. London: Pearson Education.
TITU, A.M. – RAULEA, A.S. – TITU, S. (2015). Innovation – a Challenge for the 21st Century Managers. Procedia Economics and Finance, vol. 27, pp.126 – 135
VENKATESH, V. – MORRIS, M. – DAVIS, G. – DAVIS, F. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3): 425–478.
WREN, J. – VICTOR DULEWICZ (2005) Leader competencies, activities and successful change in the Royal Air Force Journal of Change Management Vol. 5 , Iss. 3, pp.295-309. http://dx.doi.org/10.1080/14697010500226673