The main drivers of market changes today result from a rapid technology development and several other major influences emanating from the impact and consequences of globalisation. In the face of such compelling market forces, it is a major task and even obligation of the leadership organization to make change happen by understanding and reacting in appropriate and efficacious manner (Spector, 2013). The leadership can foster the creative and innovative spirit and allow change to happen by allocating the appropriate resources and enabling processes (Titu et al., 2015). One of such processes is the visionary leadership of the top management which defines the organisational culture of innovative spirit. The other process which the study will focus on is the monitoring of customer acceptance, instrumental in the adjustment of change management.
IX. ÉVF. 2021. 2. SZÁM 67-70
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